Crawford County is getting a digital facelift.
Crawford County Convention and Visitors Bureau Executive Director B.J. Harris said he made it his New Year’s resolution to better promote the county to outsiders and even residents.
He’s off to a good start.
The CVB launched CrawfordCounty365.com earlier this year. The website and new logo are part of a campaign to promote events and the history of the county 365 days a year — 366 days on a leap year.
“Our primary responsibility of CVB is to promote Crawford County to people outside of the county,” Harris said. “But, another part of my resolution is to engage people locally and make them feel as excited about our community as I am about it and to see that there is a vibrancy and something to do or something to experience everyday in Crawford County.”
For example, Jan. 4 was National Spaghetti Day and the CVB highlighted Pallucca’s Meat Market and Deli in Frontenac.
“I love coming to this store and not only enjoying the amazing food but also relaxing and socializing with many of the community members,” Stormy Carter commented on the story. “The atmosphere is very relaxed and welcoming. Pallucca’s is a great place to meet up for lunch or shop and prepare meals at home.”
Part of the rebrand initiative includes blog posts with testimonies. Harris said “word of mouth” is the best form of advertising possible.
“People are inherently drawn to other people’s experiences,” he said.
One blog post follows a high-school athlete’s experience during a basketball clinic at Pittsburg State University. Maya was impressed with the university and the local shopping — her second favorite thing to do behind playing basketball.
“I never expected Pittsburg to have such a fashion forward attitude,” she said in the post.
Additionally, the CVB launched a new look on its visitcrawfordcounty.com website last fall. Harris said the site gives the county a better footprint through Google analytics. The $19,000 site was built by 502 Media Group out of Manhattan.
The CVB will manage new content on the site, which won second place for online media at the Kansas Tourism Conference last October.
The CVB is funded through a 6 percent transient guest tax at local hotels.
Harris said people can share their experiences through social media using #CrawfordCounty365. Ideas on future events can be directed to the CVB at 620- 231-1212.
— Michael Stavola is a staff writer at The Morning Sun. He can be emailed at email@example.com or follow him on Twitter @MichaelStavola1.