GIRARD — The Crawford County Commission got a look at new opportunities for county branding at its regular meeting Tuesday.
Pittcraft Printing President Tim Collar attended the meeting with a team to discuss doing business with the county for branded items, such as business cards, letterhead, envelopes and more. The county recently developed a new logo with former Crawford County Convention and Visitors Bureau Director B.J. Harris, and now plans to start purchasing rebranded materials.
Collar said he wants to focus more on business with local entities.
“I started to notice some local businesses weren’t working with us, and when I asked why they said ‘You guys are too big, you do the Kansas City Royals and other big organizations,’” Collar said. “It’s great that we do work for the Royals, but it’s important to me to have a good relationship with entities here in Pittsburg and Crawford County, and we want to better serve those groups.”
Collar handed the reins to Director of Marketing and Sales Jake Rudisill, who gave the commission a presentation on Pittcraft’s online storefront. Rudisill worked with Harris in the past on creating materials for the county’s new brand, and said the online storefront could make ordering materials easy for county departments.
“With our online storefront, you can select approved items to show up on the storefront — like business cards, letterhead and more,” Rudisill said. “And authorized personnel that you choose can get on the storefront and order customized items.”
Rudisill walked the commission through creating a business card to show how they can customize the options and make sure everything stays on brand.
Rudisill asked that if the commission liked the storefront and wished to use it, a county liaison would be established to communicate with Paige Farrington, who will be the county’s point of contact at Pittcraft.
The commission agreed that the storefront would be beneficial and said it will move forward to set up authorized items and personnel.
Perry O’Brien attended a meeting last week to discuss testing river rock on county roads. He reported that the first truckload had been placed and was performing well, and he was ready to take the additional two truckloads to whatever area the commission wished.
O’Brien donated three truckloads of rock to the county for testing — one in each district — and hopes to sell the rock to the county if the commission is pleased with its performance. O’Brien said the rock will help with dust control, as well as create a stronger base after it settles.
The commission decided to put both additional truckloads on 700 Avenue near Arcadia. The road leads to the Oak Grove Landfill, and the commission wants to see how the rock performs with heavy trucks driving over it frequently.
“That is out of my district, but that will really prove it to me if it holds up to the truck traffic,” Commissioner Carl Wood said.
— Chance Hoener is a staff writer for the Morning Sun. He can be emailed at firstname.lastname@example.org or follow him on Twitter @ReporterChance.