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PITTSBURG —
Pittsburg has a new business that will help area residents keep cool during the hot summer months.
Cherry Berry, which just opened across from Wendy’s on the north end of Pittsburg, is a new self-serve frozen yogurt store owned by Broken Arrow, Okla., residents Krista and Steve Taylor. The Taylors helped start the company, which now has more than 100 franchises, two years ago and have two other Cherry Berry franchises of their own.
The concept is simple: grab a cup, fill it with as much frozen yogurt as you wish, add toppings — or don’t — and take it to the counter where a cashier weighs it. Customers get to choose from any of the 12 flavors in the store — Taylor said she can rotate more than 50 flavors — and 40 toppings, including fresh-cut fruit and Ghirardelli syrups.
“The most popular flavor in Pittsburg is cheesecake, and standard chocolate and vanilla,” Krista said.
Taylor, who travels between her stores each week, said she wants her customers to enjoy a well-run and cared for yogurt business.
“Clean and friendly is our motto,” she said. “If we get those right, everything else will fall into place.”
Taylor said her stores use only the best quality real yogurt, not powder-based yogurt. That means it comes with four certified live, active cultures and is certified as kosher by the Orthodox Union. The yogurt is homogenized and pasteurized, and most of it is low-fat or fat-free.
“It’s much healthier for people, especially people with weak immune systems or women who are pregnant,” Taylor said.
The store also offers sorbet, gelato and frozen custard.
Cherry Berry has been open for about a month, and Taylor said business has been doing well.
“We’ve been very busy,” Taylor said. “These kind of places tend to draw on their own.”
Taylor said she used the power of social media to get the word out about the business. Because overhead costs are high, that helped her save money.
“On the first day we had a ‘free ‘til 3 p.m.’ event, and we just weighed the yogurt to practice using the machines. People started texting their friends, saying ‘You have to come down here!” she said.
Pittsburg has a new business that will help area residents keep cool during the hot summer months.
Cherry Berry, which just opened across from Wendy’s on the north end of Pittsburg, is a new self-serve frozen yogurt store owned by Broken Arrow, Okla., residents Krista and Steve Taylor. The Taylors helped start the company, which now has more than 100 franchises, two years ago and have two other Cherry Berry franchises of their own.
The concept is simple: grab a cup, fill it with as much frozen yogurt as you wish, add toppings — or don’t — and take it to the counter where a cashier weighs it. Customers get to choose from any of the 12 flavors in the store — Taylor said she can rotate more than 50 flavors — and 40 toppings, including fresh-cut fruit and Ghirardelli syrups.
“The most popular flavor in Pittsburg is cheesecake, and standard chocolate and vanilla,” Krista said.
Taylor, who travels between her stores each week, said she wants her customers to enjoy a well-run and cared for yogurt business.
“Clean and friendly is our motto,” she said. “If we get those right, everything else will fall into place.”
Taylor said her stores use only the best quality real yogurt, not powder-based yogurt. That means it comes with four certified live, active cultures and is certified as kosher by the Orthodox Union. The yogurt is homogenized and pasteurized, and most of it is low-fat or fat-free.
“It’s much healthier for people, especially people with weak immune systems or women who are pregnant,” Taylor said.
The store also offers sorbet, gelato and frozen custard.
Cherry Berry has been open for about a month, and Taylor said business has been doing well.
“We’ve been very busy,” Taylor said. “These kind of places tend to draw on their own.”
Taylor said she used the power of social media to get the word out about the business. Because overhead costs are high, that helped her save money.
“On the first day we had a ‘free ‘til 3 p.m.’ event, and we just weighed the yogurt to practice using the machines. People started texting their friends, saying ‘You have to come down here!” she said.
