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Morning Sun
  • Pittsburg 8 drops prices, upgrades atmosphere

  • With most prices steadily climbing, it takes people by surprise when prices fall.

    However, the Pittsburg 8, now owned by Starplex Cinemas, has seen significant drops in ticket prices, along with several upgrades.

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  • With most prices steadily climbing, it takes people by surprise when prices fall.
    However, the Pittsburg 8, now owned by Starplex Cinemas, has seen significant drops in ticket prices, along with several upgrades.
    According to representatives at Starplex Cinemas, the change is long-term.
    “I think the thought behind it was driving more people to the theater more often, and making it more affordable for families to go,” said Traci Hoey, director of marketing for Starplex Cinemas.
    “We hope it brings us more repeat business with the lower prices,” she continued. “Once we’ve changed our price, we have no intention to go back and raise it again.”
    Ticket prices now are $3.50 for any daytime showing, as well as all the time for seniors, children, students and members of the military. Additionally, shows are $3.50 all day on Tuesdays. Shows after 6 p.m. throughout the remainder of the week are $6, and the 3D upcharge is $2.50 at all times.
    In recent years, the Pittsburg 8 has been run by a company called Showplex, which had nine locations throughout the Midwest, and the Pittsburg 8 officially became a Starplex-owned theater last December.
    “We slowly started integrating Starplex’s brand,” Hoey said.
    She said upgrades at theaters prioritized making sure that all theaters had digital projection and sound, which already had been done in Pittsburg, and the next priorities for improvement were the factors that impact the experience, including replacing theater seats and upgrading aesthetic elements such as draperies and carpets.
    “Reducing ticket prices and updating the theater is a great way to enhance our guests’ experience,” Hoey said. “It also makes our theater more accessible to a wider range of people in the community.”
    Theater-goers indicated those goals were being met.
    Karen Ort said going to the theater with her children, and now with her grandchildren, has been a long-term family tradition, and now is financially feasible again.
    “I love going to see the movies,” she said, adding that she took her own children to The Colonial Fox downtown and has enjoyed the summer series at the Pittsburg 8 for years with her grandchildren.
    However, regularly attending shows was more challenging.
    “Before, it was way out of reach,” she said. “Now, not so much.”
    Mary Ort added that she has appreciated the renovations as well.
    “I love the new seats,” she said. “They are so comfortable.”
    Jamie Reagan agreed.
    “The renovations are amazing,” she said. “The kids love the big, comfy seats.”
    Children and adults alike also enjoyed the first of improvements the company is considering for the concession stand. The theater has added a station where each individual can add a desired amount of butter to the popcorn, and stopping there has become a must for almost everyone who comes through.
    Page 2 of 2 - Hoey said feedback on the changes also has reached her office.
    “I’ve actually heard a few comments on people who are driving in and visiting us because of the lower prices,” she said.
    Starplex also has implemented a rewards program with points earned for tickets and concessions per dollar spent, and has retained on old favorite despite the transitions.
    “Starplex had not done the summer movie series Showplex had done in the past,” Hoey said, adding that because the series of children’s movies had been done in Pittsburg in the past, the company continued the tradition.
    “We maintained it this summer and it has done really well,” she said.
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