It’s a time of change in the food industry. Last week, Heinz changed the label on its ketchup bottle, replacing the traditional pickle with a tomato.
It’s a time of change in the food industry.
Last week, Heinz changed the label on its ketchup bottle, replacing the traditional pickle with a tomato.
It took the company 110 years to realize tomatoes are the food most closely associated with ketchup.
In a less-publicized move, Heinz has also decided to update the design on its dill pickle jar, replacing the pickle emblem with a bottle of ketchup.
It’s good timing for the ketchup-label update. On Sunday, the?Pittsburgh Steelers will play in their seventh Super Bowl.
The connection? The Steelers play their home games at Heinz Field.
This year’s NFL title clash has an “old-timers vs. newcomers” feel. Pittsburgh played in its first Big Game back in 1975, when Sunday’s opponent, the Cardinals, were still in St. Louis.
Meanwhile, the Cardinals (Arizona version) are making their first trip to the Roman Numeral Bowl.
The “familiar vs. new”?theme seems too obvious. If you think about it, this should be known as the Synchronicity Bowl.
Arizona quarterback Kurt Warner was a starter for St. Louis in two Super Bowls earlier this decade. By that time, St. Louis was known as the Rams.
At one time, the Rams were in?Los Angeles. The L.A. version of the Rams played in one Super Bowl, in January 1980, against, you guessed it, the Steelers.
Getting pretty weird, isn’t it?
That’s not all. The ketchup connection comes into play, too. Heinz is a homophone with the first name of Hines Ward, MVP in Pittsburgh’s most recent Super Bowl appearance.
I’m probably not the first person to make that observation, nor will I be the last. And I’m probably not the first person to say, “I’m probably not the first person to make that observation, nor will I be the last,” nor will I be the last.
Back to the condiment connection. I’m sure there are endless interconnections in addition to those I’ve already mentioned. I hope NBC devotes a portion of its 32-hour pregame show to this.
Why keep the interesting stuff bottled up??
Heinz-sight is XX/XX.
Dennis Volkert is features editor at the Sturgis Journal. Contact him at email@example.com.