FRONTENAC — When Scott and Joe Wiseman opened Wiseman’s Discount Tires in 1989 — following in the steps of their father, Dick — they didn’t have any grand plans other than to carry on the family business.

“We didn’t really know what to expect when we started this deal,” Joe said.

Wiseman’s Discount Tires celebrated its 25th year in business Monday offering door prizes, food, drinks and a chance to win up to $500 on a set of four tires to its customers thanking them for all their years in business.

“Just small stuff like that,” Scott said.

Outside the shop, Maggie’s Curbside Cafe was parked, so that any customer who came to the shop could grab a ticket to purchase food.

Tom & Deanna Loughmiller, of Loughmiller Motors in Pittsburg, arrived for the day to support the business, which they’ve done even before the shop opened in its current location.

“It’s dependable good service,” Tom said. “Friendly guys, friendly people, they’re car guys and that’s important.”

The brothers couldn’t recall exactly when the location of the shop opened, but the family business has been going on ever since Dick had a body shop in downtown Frontenac in 1974.

According to a previous article by the late Nikki Patrick about the brothers in her regular feature "Patrick’s People," the shop expanded in 1986 to include tires. Then the shop moved in 1989 to its current location at 4078 N. Highway 69, Frontenac.

As to their secret in sustaining the business, Joe said their customer service has probably been the most important factor.

Scott said in Patrick’s article that the shop has a great customer base, seeing an average of 50 to 70 people walking through the doors daily.

“Try to be as friendly as possible and get people in and out of here quickly as possible,” Joe said.

Tom said he’s never had a problem with the service of Wiseman’s, including praising some of the longtime employees that are currently working at or have previously worked for Wiseman’s Discount Tires.

“It’s just the reason I’m still here 20-something years later,” Tom said. “They’ve always done us right. We’ve never had to take something back. You stick with something that’s good.”

The brothers, ever so humble, said they hope to keep the business going for as long as they can.

“We’ll definitely keep it going as long as we can,” Scott said.

The winners of the drawing are as follows:

• Cheryl Brooks won the $500 off set of four tires, which was the grand prize.

• Steve Weimer won for $25 off any service.

• Lavonne Longobardi won for $10 off any service.

• Brad Pence won for $63.95 off alignment.

• Dan Bays won for $10.76 off tire rotation.

• Amanda Morrision won for $39.38 off tire balance and rotation.

• Emily Turner won for $39.38 off tire balance and rotation.

• Bob Mays won for $42.36 off oil service.

• Susie Lloyd won for $25 off any service.

• John Rodabaugh won for $10 off any service.

The shop also had mail-in rebates available on select tires.