Burger King has put up a Web site that lets you send a personalized beef — called an Angry-Gram — to anyone who has offended you.
Annoyed by a know-it-all boss? Miffed by a gum-popping cubicle mate? Bitter about a nasty boyfriend breakup?
Now you can tell the jerks what you really think, without really telling them, thanks to Burger King.
In another quirky advertising gimmick unleashed by the nation’s No. 2 hamburger chain, the company has put up a Web site (http://angry-gram.com) that lets you send a personalized beef — called an Angry-Gram — to anyone who has offended you.
When you get to the Web site, you’ll see a letter with blanks to fill in. Type in the oaf’s name and the off-putting behavior. Need help? A list includes backstabbing, bad breath, meanness, eating habits, wastefulness, lack of commitment, large ego, sarcasm, sexism, selfishness, nail biting ... you get the picture.
Enter a few more details, along with the offender’s e-mail address, and pop it into cyberspace. The recipient will receive the Angry-Gram, which features a furious Whopper blowing his top bun while screaming your rant.
Senders are given this disclaimer: “Angry-Grams are intended to be humorous and should not be used with intent to harass.” The animated Whopper does act out in a funny way, but there’s no telling how the clueless might react to the message.
The Angry-Gram is not the first of Burger King’s offbeat marketing ploys.
There’s a flight of odd TV ads about “Whopper virgins,” in which burger-illiterate villagers and tribesmen in remote areas of Romania, Greenland and Thailand are asked to taste and choose between Burger King and McDonald’s hamburgers. The ads seem to make fun of the unsophisticated “Whopper virgins.”
Did the company’s ad firm not know that 30 percent of the population of Thailand lives in poverty and would never be able to afford a fast-food hamburger, even it were available?
Before Whopper virgins came the Whopper Freakout commercials. In those, hidden cameras showed the reactions of customers when they were told the fast-food restaurant no longer served Whoppers.
And then there’s a creepy King character, an ad icon that has grown to be a popular Halloween costume.
The marketing all generates buzz, but it borders on insensitivity.
I think I’ll send Burger King an Angry-Gram about it.
Kathryn Rem can be reached at email@example.com.